An Art Directors role is all about making the location suit the music video, this can be a) dressing a location with various props and equipment or b)by doing a set build in a studio using carpenters to make the world you want in a white space. Essentially they are responsible for the overall look of a video. Sometimes sets created will look very realistic/authentic, but on other occasions e.g. SciFi themes it will look very unique.Communication is absolutely essential when working in a team, which is becoming more and more common, also when sourcing props you may have to look all over. It is easier to work on a song you enjoy as you will be more enthusiastic about it. Storyboarding is essential and picking the right cast, whether you know them or not, whilst rehearsal is essential.
These people are responsible for aiding the Art Directors vision for the video, such as sourcing props, creating props from scratch and dressing stars to the required level of detail and authenticity. They often source latest fashions and textiles when using bands in music videos. However when dressing to create another era such as the 50's not only costumes, but hair and make up have to fall into this generation and look authentic. Always have Gaffa tape, safety pins and a sewing machine, control your budget, but enjoy shopping! Always be up for helping out and try to find people with the same attitude. Planning time carefully is very important and don't stretch yourself, whilst story-boarding is vital to making a good final product. Finally the best music videos are the simple ones.
Work on the movement side of the video, alongside the director looking at the treatment that is going to be used, analysing the storyboards created. They bring to life the directors vision with the stars to create a movement or choreography and then shoot the video. Movement direction when working with an artist is all about angles and creating certain shapes to tell a story, movement shows expression and emotion. If the artists movement looks wrong it has to be changed as everything must be about them. It is important to enhance peoples features or adapt them, such as hair (e.g. exstentions). Re-creating and adapting old ideas is a good thing to do- it worked once so why not again. Preparation is very important and having space is crucial, people need to be ready so the video looks fresh and smooth. Practise for dance routines is important so it can be seen from different angles and interpratations.
A director can be seen as an artist with a vision that has to be clear. An idea can come from the song on its own, or a previously thought out idea can be adapted or introduced to the song. Meanwhile it is often a good idea to find out more about the artist and where/when the track was created. That way these elements can be used in the video and it enhances the videos authenticity. Music videos are a good way to start in the film industry. Many things are possible but work to your strengths, whether this be individually or collectively.
These people head the camera and lighting department. They discuss ideas with the director and make decisions on which cameras/lenses to use and what lighting to compliment them. They work with the Gaffer who is in charge of the lighting department. Lighting plans are designed around the studio/idea/schedule. or how to power thing out on set- all within a budget. They're are always new challenges, but collaboration with others can solve these problems. When working with natural lighting it is all about timing, such as with the sun rising and setting. The more you shoot the more you can learn, even from the mistakes you make. Keep it simple and work around the song, don't try something to complicated- use the tools best suited to your idea.
No comments:
Post a Comment