It is clear that the combination of my main product and
ancillary texts was important to creating an identity for my artist and
allowing the audience to easily make the link between the media products. I
wanted to make this link strong and clear; however at the same time I had to be
cautious as to not make the links so strong that repetition occurred between
the products, subsequently making them uninteresting. Therefore I established
that to avoid this conflict I would have to only use features in all my pieces
that were essential to the branding of my artist.
I decided that one way to make the combination a success between
the products would be to use the same font as on my ancillary pieces, within
the introduction of my video. I felt that the repetition of a font would become
memorable would establish an association in the audiences mind, that these
different products are from the same source and it is only a difference in
genre. Moreover I believe the powerful yet simple font makes an impact and
rather than being remembered for being different, it could be remembered for
being simple. Meanwhile in this introduction text on the video I maintained the
same colour scheme (minus the red) I chose to do this as it then looked the
same as the ancillary products such as the album cover. As a result the link
between the digipak cover and an introduction to a music video, instantly shows
the combination and relationship between the products.
Furthermore this continuation (with the text) also brought
with it the minimalistic style I had implemented on my ancillary texts. Although
unlike the digipak and advert my video is not as minimalistic as I thought this
would be hard to create without becoming boring to view. Therefore matching
with the booklet I have gone for a more conventional styled piece, with my
video being a performance. I also believe if this had to been minimalistic then
the audience would be getting annoyed at the lack of artist interaction and be
deterred from such an artist. My video also takes part of the performance out
of typical performance arena, an idea taken from one of the inspirations for my
ancillary pieces (Arctic Monkeys), I felt this would appeal to the audience as I
am using ideas of artists from the same genre. Therefore the combination of the
pieces although different in their style would work here.
In addition I terms of mise en scene I attempted to keep certain
aspects of my main product the same as my ancillary texts. Regarding clothing I
wanted to keep it simple and plain, like the ancillary texts, whilst apart from
the actual performance I didn’t want to much to detract from this (e.g. props)
to try and keep minimalism to some extent. Meanwhile making the video too
complicated as well as the constant change of location, would not register with
my ancillary texts. This is because they are stripped back and not at all complex,
so if I made my video completely different to this the whole ideology and sense
of branding would be eliminated.
Overwhelmingly it is a simplicity I have tried to carry
between my products to create my branding, although as I have explained maintaining
this is not always possible and sometimes not necessary, such as with the video
where minimalism would have been hard to achieve. I feel the difficulty of
making a successful combination between the main product and ancillary texts is
highlighted in my video. The quality of the main product is less than that of
the ancillary texts, which certainly weakens the combination. It is fair to say
a stronger combination could have been achieved by making all my pieces wholly
conventional as opposed to introducing the minimalism. But then I would have
not been meeting the demands on my indie genre and the young audience who want
to see something different, as opposed to the same old conventional products.
Finally the use of the same young people (the band members)
in the video and booklet makes clear the combination of products. This continuation
means that someone who may have only seen one of the products will then make
the association when they see another piece, or in fact take the imitative for
themselves. The latter of these being a possibility because a young indie audience
are renowned for doing their own research.
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