Calibans Dream Animatic of Storyboard

Risk Assessment

1. Hazard: falls of men and equipment?

Answer: Yes
Severity: Medium
Likelihood: Medium
Persons at risk: all actors (2) and crew (1-2). All equipment.
Precautions: Minimise all risks that would cause people to fall and ensure all equipment is stable and secure whilst in use, such as tripods.


2. Hazard: Tempoary Structures

Answer: Yes
Severity: Medium
Likelihood: low
Persons at risk: all actors and crew (3-4). Tripod and Camera attached.
Precautions: Minimise any risk of the tripod and attached camera falling or being knocked off the table by making it secure and safe whilst in use.

3. Tripping Hazards

Answer: Yes
Severity: Medium
Likelihood: High
Persons at risk: all actors and crew (3-4). Lighting and cameras.
Precautions: Minimise all risks that would cause people to trip and cause them to fall on electrical wires from lighting (if used) and injure themselves or others, or damage to equipment, such as dropping/landing on cameras or clashing with lighting. This would be done by ensuring all equipment is stable and secure whilst in use and loose wires are taped/secured to the floor with hazard tape so it can be noticed.

4. Veichles

Answer: No.

5. Special effects

Answer: No. 
6. Weapons

Answer: No.

7. Burns from lighting

Answer: Yes
Severity: Medium
Likelihood: Low
Persons at risk: all actors and crew (3-4). All equipment.Precautions: Minimise all risks that would cause people to recieve burns by eliminating sustained direct contact. 

Playlist/Inspirations

 

Side A

1. The XX - Angels. 

2. Laura Marling - Devils Spoke 

3. Laura Mvula - Like the Morning Dew  

4. Night Beds - Ramona 

5. Fleet Foxes - Ragged Wood 

6. Duffy - Serious

7. Kodaline - Perfect World 

8. Florence and the Machine - Kiss with a Fist

9. The Lumineers - Slow it Down 

10. Mumford and Sons - Timshel 

11. Noah and the Whale - Blue Skies 

12. The Wombats - Little Miss Pipedream 

Side B

1. Milo Greene - 1957

2. Evaline - There There 

3. Zoom - Last Dinosaurs

4. Coldplay - Hurts Like Heaven

5. The Killers - Dustland Fairytale 

6. The Vaccines - Aftershave Ocean 

7. Alex Trimble - Caliban's Dream 

8. Foster The People - Don't Stop (Color On The Walls) 

9. Friendly Fires - Live Those Days Tonight

10. Sniffy Dog Ft. Adrien - Little Boxes 

11. Miles Kane - First of my Kind

12. Two Door Cinema Club - What You Know

Music Adverts

Two Door Cinema Club - What You Know

Milo Greene - 1975. My Video

Music Posters

 

 

 

 



Additional Task 3- Music Video Analysis Grids.

Additional Task 3- Music Video Analysis Grids.

Artists Style

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Examples of other Texts

I like this video because of how Ellie is styled and the Mise En Scene around her fashion choices, in particular her hair. Also I think the location of the video is good and is definitely something that I wish to model my own video around. Finally I like the editing on the video, the way some of the shots have effects on them, adds to the videos authenticity, something I would like to achieve. Whilst the slow cuts make the video enjoyable to watch and not off putting or jerky.




The video itself I don't particularly like, because it is not authentic and I don't feel the song is one of Florence's best. However I like the location where it is shot, as it is similar to where I intend to film my own music video, whilst the slow cuts also make the video more enjoyable from a viewers perspective and corresponds with the speed/rhythm of the song.




This may be seen as an odd exemplar text as I wish to create a music video filmed in a rural location, the complete polar opposite to this Jake Bugg video- filmed in an urban built up area. However the principal is the same, we know it is an urban area because of the authenticity created through the mise en scene. I will need to transfer these ingredients and turn them to a rural location to suit my video and idea.




I like this video and chose it as an exemplar for a number of different reasons. First and foremost I like the track and the artist. Secondly I like the rural (ish) location it is filmed, something I have previously said I would definitely like to match and achieve in my own video. The final thing that I like is the camera work, it is done in a way that it looks very bad, but is in fact extremely effective. It makes the video appear very authentic and natural something I wish to adopt.

Market Research- UK Tribes.

The desired audience for my music video will be Indie music followers, a group which tends to be aged from 16-30, consisting of both males and females. This is the idea as people at the age of 16 and on wards have the time, curiosity and intrigue to explore new ideas and styles. Meanwhile by the age of 30 many such people will have lost the time and interest in new things, as they are more likely to have eventually settled on their preferences and will therefore intend to stick to these. As a result when story-boarding, styling, filming and editing my video, this age range/audience will have to be at the forefront of my thinking, with each decision I take being consciously influenced by my audience.

Although the video is essentially a Music Video, the target audience will have interests that will sway how much they like or dislike the video. The biggest of these interests is fashion, having my artists looking good, current and appealing to my audience is half the job to the video being a success.Even if they like the song, a poor video could turn the audience against the artist. Any line of interest that can further make the video appeal to my target audience will be followed, in order to make my video a success with its intended audience. Therefore the style of the music video will be current and suited to its target audience, which I feel is vital with the short attention spans and often fickle nature of young people.

Meanwhile I wholly intend to make the video authentic and natural looking (by using a rural location), meaning the viewers can easily relate to it. This is because I believe a superficial and surreal video will not be liked by the audience, as they can make no great relation to it and will feel distanced from the artist. This is something I do not want to do, as the viewers are the people who can really make the video a success.

The following print screens are from a website called. UK Tribes . The website collates and groups people by their lifestyle choices, such as shopping and TV habits and was essential during my audience research. The print screens below are of the groups I best feel suit my Indie Genre and helped me most to produce accurate and detailed audience research.

Creatives

This tribe won’t be as attracted to my duo as other tribes will be, possibly because most of them tend to be over 20, taking out a good percentage of my target audience. However they are determined to produce original content, which is fresh, something I would like my artist to represent without a doubt. Additionally they are keen to work hard, an ethos my band reflects even when “living on a budget”.

Indie Scenesters

This group is impossible for me to ignore and has to be targeted, simply because they are “dedicated” to finding the newest music and will explore all avenues to get to it. This is essential with my artist being relatively unknown, so they will hope promote its Twitter and YouTube sites, raising my bands popularity. Moreover they aren’t as fickle as other tribes, they just want to find new music, enjoy it and then spread the word. Furthermore they want to champion new artists and not just follow a single genre. This is ideal for my duo, which could get lost in the Indie genre otherwise. Finally although fashion is not their main concern, they are certainly fitting my artist’s style, with skinny jeans, Converse and Vans on the menu.

Trendies

Trendies fit my target audience, but not as much as Indie Scenesters. Nonetheless they are certainly getting younger, something which correlates with the lowering age of Indie artists such as my own. Meanwhile they are keen to tap into what’s hot just before it strikes the mainstream, something that is expected by my artist as they are part of the Indie Genre. This is also typical of this young age group whose tastes change regularly and quickly. Finally although for trendies fashion is their first love, this is to be expected from the audience I am targeting because people of a young age (especially teenagers) tend to look at things aesthetically and materialistically before anything else. It is something I will have to bear in mind when styling my artist.

Audience Profile

My music video will be aimed at both genders in order to widen my target market. Although I understand that a music video featuring an attractive male/female will appeal to the opposite genders. As well as the fact that they have different interests, likes and dislikes. These will all have to be considered when producing my music video, such as when looking at colours and the mise en scene.

Name- Sophie Johnson

Age- 19

Neck of the woods- Sheffield.

Occupation- Studying Textiles at Sheffield Hallam, in her second year. The partying has calmed down but the enthusiasm hasn't.

Time Killers- Never leaves the house without her camera (or her purse), she was born to shop, but tries to stick of the high street. She loves to see her friends, but "studying is taking over her whole life". Getting home to see her family is everything, but the shops in  Sheffield lure her to stay from Brighton.

Burns a hole in her pocket- CLOTHES CLOTHES CLOTHES, & accessories, loves her quirky bits and bobs. However her cash is going on a new phone, as her current one is 'damaged' (so her mum thinks, a messy night being the real reason).

Future Plans- Would love to work for a fashion company, whether that be in designing or working on the photoshoot. Plus living abroad would be a dream, she'd be on that flight to New York.

Marital Status- Single and chilled.

Favourite Colours- Something that doesn't shout to loud,such as this, this & this. 

Music to her ears- Laura Marling, Mumford and Sons, Two Door cinema Club, Indie and Folk YES PLEASE. But an Oasis playlist can't be sniffed out.

Stop press:- Someone who likes to be herself and doesn't want to upset others, but if she wants something she's going to get it.. watch this space!

Name- Ollie Riley

Age- 19

Neck of the woods- Newcastle Upon-Tyne.

Occupation- Studying Geography at Leeds Metropolitan. Not a big party animal, prefers a beer back at the flat with the boys.

Time Killers- Travels the length and breath of the UK following his favourite artists, The Lumineers and Two Door Cinema Club. Loves hitting gigs and went to T In The Park last summer. Can't get his hand out the biscuit tin! Not a big fan of the clubs, prefers to shop than get out of his trolley. Used to board, but that is so year 11..

Burns a hole in his pocket- Gig tickets, Cinema tickets. More a saver, than a big spender, but won't hold his cash if the price is right. Shops in River Island and Well Gosh. Whilst nothing beats some fresh Nikes or vans.

Future Plans- Travel round Europe on the Interail, wants to get into town planning, but enjoys writing so journalism is an option. Just wants to have fun in the sun.

Marital Status- Single boy.

Favourite Colours- Something simple, like this, this and this.

Music to his ears- Two Door Cinema ClubThe Wombats, Friendly Fires, The Killers, The Lumineers and The XX. It's all Indie, but it's a tag he wants to brush off.

Stop press:- Likes to just get in and put his feet up, put the kettle on and let the evening roll. Get the mates round and have a laugh. Often seen popping into the high street for a window shop. Just wants to have some fun and will make the effort to find it. But for him homes where the heart is, a Geordie Lad. Howay the lads.

Animoto- Male Style Models

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Animoto- Female Style Models

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25 Word Pitch

I aim to create an Indie Performance video for my artist, starring the duo, filmed in a rural location, to Calibans Dream, lasting  2-3 minutes.

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Artist Biography

Name: Lost Planets

Style: Indie, with a tendency to lean more to folk than Indie Rock, such as The Black Keys and The Killers, but more Fleet Foxes and Ellie Goulding.

Influences: Ellie Goulding,
Florence and The Machine, The Lumineers, The Vaccines, Arctic Monkeys and The Black Keys.

Members: 3 males. Joe (Lead singer and guitar, black skinny jeans, black top), Dillon (Lead Guitar and backing vocals, Black skinny jeans, jazzy shirt, navy Nike beanie) and Ollie (black skinny jeans, black hoody, white t-shirt, Nike trainers).
Album Cover: Both members, but not in full, perhaps images stitched together to create an illusion or one member in the foreground, the other in the background.

Style: Female- Blonde hair, white t-shirt, black jeans, converse. Male- Black/white t-shirt, black jeans, converse/vans.

Lost Planets are an Indie Trio from Leicestershire, Ollie (16), Dill (17) and Joe (18) met when studying Musical Performance at college. Since this they have collaborated to perform covers for the Radio 1 introducing stage, are hotly tipped to be nominated for this years Mercury Music Prize and are rumoured to be supporting Ellie Goulding on her upcoming tour.

After the news their first album would be released this Autumn, their Twitter handle Lost Planets has been inundated with follows and messages of anticipation and excitement for their future material.

The fuss about this young trio is causing murmurs in the music industry that the stars of 2014 could quite easily be on our hands already, nonetheless the modest Lost Planets say the "hype is nice, but it won't mean anything if success doesn't follow." However this instant show of maturity from the Artist show a big future could be a few notes away..

Choice of Genre/Song for A2 Media Coursework

I have decided to use the Indie Genre when creating my music video. This is because I enjoy listening to this style of music, as well as liking the artists who produce such material. Furthermore I often like the style these artsist convey, which doesn't just include their music, but Album Artwork and Fashion choices. The song I have chosen is called Calibans Dream by Underworld and is best known for accompanying the lighting of the Olympic Cauldron during the Opening Ceremony of London 2012.

Top Tips Analysis

An Art Directors role is all about making the location suit the music video, this can be a) dressing a location with various props and equipment or b)by doing a set build in a studio using carpenters to make the world you want in a white space. Essentially they are responsible for the overall look of a video. Sometimes sets created will look very realistic/authentic, but on other occasions e.g. SciFi themes it will look very unique.Communication is absolutely essential when working in a team, which is becoming more and more common, also when sourcing props you may have to look all over. It is easier to work on a song you enjoy as you will be more enthusiastic about it. Storyboarding is essential and picking the right cast, whether you know them or not, whilst rehearsal is essential.  


These people are responsible for aiding the Art Directors vision for the video, such as sourcing props, creating props from scratch and dressing stars to the required level of detail and authenticity. They often source latest fashions and textiles when using bands in music videos. However when dressing to create another era such as the 50's not only costumes, but hair and make up have to fall into this generation and look authentic. Always have Gaffa tape, safety pins and a sewing machine, control your budget, but enjoy shopping! Always be up for helping out and try to find people with the same attitude. Planning time carefully is very important and don't stretch yourself, whilst story-boarding is vital to making a good final product. Finally the best music videos are the simple ones.

 
Work on the movement side of the video, alongside the director looking at the treatment that is going to be used, analysing the storyboards created. They bring to life the directors vision with the stars to create a movement or choreography and then shoot the video. Movement direction when working with an artist is all about angles and creating certain shapes to tell a story, movement shows expression and emotion. If the artists movement looks wrong it has to be changed as everything must be about them. It is important to enhance peoples features or adapt them, such as hair (e.g. exstentions). Re-creating and adapting old ideas is a good thing to do- it worked once so why not again. Preparation is very important and having space is crucial, people need to be ready so the video looks fresh and smooth. Practise for dance routines is important so it can be seen from different angles and interpratations.



A director can be seen as an artist with a vision that has to be clear. An idea can come from the song on its own, or a previously thought out idea can be adapted or introduced to the song. Meanwhile it is often a good idea to find out more about the artist and where/when the track was created. That way these elements can be used in the video and it enhances the videos authenticity. Music videos are a good way to start in the film industry. Many things are possible but work to your strengths, whether this be individually or collectively.


These people head the camera and lighting department. They discuss ideas with the director and make decisions on which cameras/lenses to use and what lighting to compliment them. They work with the Gaffer who is in charge of the lighting department. Lighting plans are designed around the studio/idea/schedule. or how to power thing out on set- all within a budget. They're are always new challenges, but collaboration with others can solve these problems. When working with natural lighting it is all about timing, such as with the sun rising and setting. The more you shoot the more you can learn, even from the mistakes you make. Keep it simple and work around the song, don't try something to complicated- use the tools best suited to your idea.