Music Video Inspirations

The first video I took inspiration was the Arctic Monkeys 'R U Mine'. I enjoyed watching this video and thought the mix between performance within the car and the more conventional band performance was a good combination. However such a video was achieved by Arctic Monkeys because Alex Turner is a highly talented performer, therefore replicating such good levels of performance would be difficult. As a result I decided to add a different dimension to my video, with a stop-motion element. Unlike in 'R U Mine' where both band members leave the car together, I chose to have my artists leaving the car at separate intervals, before subsequently appearing in the band performance. I felt this would detract from the fact they aren't professional performers and make the video interesting to watch, whereas with 'R U MINE' people will enjoy the video based on the Arctic Monkeys involvement solely. Moreover when editing the video I chose to convert my footage from within the car into black and white. This wasn't originally the plan, despite it working so well in 'R U Mine'. However it was difficult to light the car and putting the footage into black and white made it less glary, appearing more natural and authentic. Nonetheless I stuck with colour on the band performance footage, as I felt it looked more appropriate and showed clear differentiation between the two separate locations. Whilst the change in colour also provided the video with an additional element and this would keep it more interesting than if it was all in black and white. I felt this was essential as regardless of the song people will stop watching if the video is not interesting.

Furthermore the text at the start I felt would not only fill some of the time whilst the instrumental was playing (which could otherwise become boring if you weren't a massive fan of the song), but with it being a new artist would identify them quickly. Moreover I used the same font on this text as on my Digipak and Advert to continue this continuity and enhance 'Lost Planets' Identity.

Finally the transitions between these pieces of texts was similar to the transitions used on Kodaline's video for 'Love Like This'. The slide/wipe worked well because it was not too abrupt but clearly highlighted the change in text, enabling the audience to not be able to miss any information.